Tag: strategy

The Secrets of Business Culture in Israel: Do’s and Don’ts

Business culture in Israel, like its overall culture, is diverse with an occasionally surprising contrast between warm hospitality, direct no-nonsense business attitude, aggressive negotiations and a gregarious nature. New investors…

Why is Important to Know the Difference Between Business Development and Sales

Back to 1997, AOL buys AIM instant messenger to integrate it in their service. September 7, 2016 Apple pairs with Nike creating Apple Watch Series 2. This is business development,…

Welcome to the age of eye! Does your brand speak its language?

“For she had eyes and chose me.” William Shakespeare, Othello   Today the consumers have more power than they had before. Why? Social media gives everyone the opportunity to express…