In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy them. During”― Adele Revella, Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Imagine that you’re driving a car with your eyes closed. This is selling your products or services without understanding your customer needs.
As a general fact, before you meet the potential buyer, you already started the sales process. The problem occurs when you don’t create and use your customer profile in your company’s strategy. According to a 2015 study, only 41% of marketing executives are using customer engagement data to include it in their marketing strategy. In a previous article we were discussing about business profiling, giving key questions that help you in meetings also.
Now we are recommending you the following steps in order to profile your customer needs and by that to increase your sells:
- Describe your ideal Buyer (in detail, will include elements about the customer and their attitude towards products in your industry)
- Reasons that may affect their willingness to purchase from you.
- What is their greatest hesitation in trying out your offering?
- How these ideal customers will find you? (ex: LinkedIn, Facebook, sites, etc..)
For more info, you are more than welcome to meet us and to discuss in large, about your ideal customer’s profile.
Sandra Tanase
Managing Partner | Head of Israel Mission
Mob: +40 79 9999299