4 Questions to Know Your Customer and Increase Sales
In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy…
Startup Nation: Israel, the New Silicon Valley
In a past article we were writing about reasons why Israel is the promised land for entrepreneurs. Now we turn our attention to the facilities of this amazing country. Except…
The Secrets of Business Culture in Israel: Do’s and Don’ts
Business culture in Israel, like its overall culture, is diverse with an occasionally surprising contrast between warm hospitality, direct no-nonsense business attitude, aggressive negotiations and a gregarious nature. New investors…
Business Profiling: How to do it. Key Questions
By failing to prepare, you are preparing to fail. Benjamin Franklin It’s a known fact: negotiation is like sport! Every success is based on training and appropriate preparation. Yes,…
Ce am invatat la Munchen. Perceptia riscului in cultura europeana si americana
Mentalitatea antreprenorului german format in Germania versus cea a antreprenorului german format in Statele Unite Zilele acestea sunt in Munchen si va spun sincer ca de fiecare data cand…
Doing Business in Israel. The Promised Land for Entrepreneurs
Back in 2015, Israel looked set to deliver a strong and consistent economic performance compared with most developed countries. According to a BDO report, while the average growth rate in…
To Prevent a Digital Dark Age: World Economic Forum Launches Global Centre for Cybersecurity
The World Economic Forum announced today a new Global Centre for Cybersecurity to help build a safe and secure global cyberspace. The centre will be based in Geneva, Switzerland, and…
Why is Important to Know the Difference Between Business Development and Sales
Back to 1997, AOL buys AIM instant messenger to integrate it in their service. September 7, 2016 Apple pairs with Nike creating Apple Watch Series 2. This is business development,…
