Business News

All about events and market trends

Do You Know Your New Audience? It Prefers New Ways to Connect with the Brand and Creates Its Own Content

Did you hear about Generation Z? You should. They are changing the rules in communications, working places, marketing strategies. They don’t like to work 8 hours a day in an…

Retail: A New Shopping Journey Arises. What Influences the Consumers in 2018

Bye-bye traditional e-commerce. What is the future of retail this year and the years to come? Connected consumer we could easily say. Most brands face now a new challenge and…

Get the Most From Any Industry Conference. Find Out How

We live in world where we can have all the info that we want – sometimes is just a click away, sometimes is just a flight away. Many conferences can…

Emotive Branding. Why and How to Use the Power of Words

People do not think, they feel. Gentlemen, this is why ladies prefer a Dior nail polish instead any other product. Products are created in factories, but brands are created in…

Open Your Eyes. Oculus Go is Available Now

Be prepared to say bye to Facebook Ads (it won’t be the powerful tool that it used to be) and say hello to VR! Artificial intelligence, chatbots and VR are…

Romania no.7 in Energy Security, According to The World Energy Council

In the last years, we were witnessing a shift from the traditional pillars of the energy sector to the one where renewable energies are replacing the coal-fired power plants. Back…

4 Questions to Know Your Customer and Increase Sales

In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy…

Startup Nation: Israel, the New Silicon Valley

In a past article we were writing about reasons why Israel is the promised land for entrepreneurs. Now  we turn our attention to the facilities of this amazing country. Except…

The Secrets of Business Culture in Israel: Do’s and Don’ts

Business culture in Israel, like its overall culture, is diverse with an occasionally surprising contrast between warm hospitality, direct no-nonsense business attitude, aggressive negotiations and a gregarious nature. New investors…

Business Profiling: How to do it. Key Questions

By failing to prepare, you are preparing to fail. Benjamin Franklin   It’s a known fact: negotiation is like sport!  Every success is based on training and appropriate preparation. Yes,…